New York-based Noble People, known as Ikon3 until two weeks ago, has 26 employees and a budget-aware ethos. In fact, CEO Greg March's cold-call subject line was, "We think clients spend too much on media, and by the way, we're a media agency."
So when Anki Drive, a robotic racing toy, needed an awareness boost for holiday sales, Noble People ran a selective strategy with carefully considered integrations. The results: Starter kits sold out in December, and by Christmas, the toy's accompanying app topped the Apple Store's trending list.
Clients include Honest Tea, FreshDirect and PayPal.