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Small Agency of the Year, 11-75 Employees, Gold: Noble People

Noble People's Clients Include Honest Tea, FreshDirect and PayPal

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Noble People's Todd Alchin, Lindsay Lustberg and Greg March
Noble People's Todd Alchin, Lindsay Lustberg and Greg March Credit: Noble People

New York-based Noble People, known as Ikon3 until two weeks ago, has 26 employees and a budget-aware ethos. In fact, CEO Greg March's cold-call subject line was, "We think clients spend too much on media, and by the way, we're a media agency."

So when Anki Drive, a robotic racing toy, needed an awareness boost for holiday sales, Noble People ran a selective strategy with carefully considered integrations. The results: Starter kits sold out in December, and by Christmas, the toy's accompanying app topped the Apple Store's trending list.

Clients include Honest Tea, FreshDirect and PayPal.

An image from the Anki Drive campaign
An image from the Anki Drive campaign Credit: Noble People

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