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Welcome to Our New Web Site

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If you've clicked through to this letter, I don't need to tell you that Advertising Age's Web site has a new look and feel; I can, however, tell you why we've made these exciting changes and how they will serve you better.

For the first time ever, the full contents of the current issue of Advertising Age will be available online for subscribers on Sunday night, the day before the print edition hits newsstands and in-boxes. We know how important it is for you to get news and intelligence first, and now you can.

There have also been significant upgrades to the site's usability, design and audio/visual capabilities. These will enable us to, among other things, expand the original video content we already offer, such as key speeches from important industry events and interviews with market-moving executives.

We no longer require registration for access to daily news, but we encourage you to register to receive all of our newsletters (such as Ad Age China, Mediaworks and Madison & Vine) and to subscribe to take full advantage of all of our weekly content and a year's worth of archives and full-screen broadband video.

We've also built the site to give you more of a voice. We've always gathered the thoughts of advertising, marketing and media leaders; now, we want to give everyone in our community the ability to share opinions on the most important issues of the day. Many stories will give you the opportunity to comment directly, meaning our reporting will be only the beginning of ongoing discussions and debates.

One of the biggest differences is also one of the simplest; the site's name (not its URL) has changed from AdAge.com to Advertising Age. That reflects our strategy and belief that Ad Age is a media brand not a product defined by a distribution platform.

We will distribute our news and information through the platforms that best serve our audience, whether that's the context and insight of our weekly print product, the urgency of instant news alerts, the depth of our email newsletters or the sight, sound and motion of our audio- and videocasts.

One brand, multiple platforms, and on every one the same level of editorial excellence and journalistic integrity you've relied on for 76 years.

We've already been expanding the products and services available online, through new features such as Out of Site (daily links to interesting marketing stories from other spots on the Web); Why It Matters (a weekly podcast delving deeper into important issues); and Small Agency Diary (a blog by and for small-agency executives and owners about the challenges and opportunities of business life in that corner of our universe).

In the weeks and months ahead, you'll see even more specialized newsletters, blogs and multi-media products, on timely topics such as Digital marketing and media.

We want to know what you think: today, about the new site, our plans and our strategy; and every day going forward about whatever's on your mind. At a crucial crossroads in the businesses we cover, Advertising Age wants to be your trusted partner in finding the way forward.

Submit your opinion on the redesign.
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