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Chevy's 'Find New Roads,' Justin Timberlake's Bud Light Platinum Work Debut During Grammys

Marketers Use Awards Show to Make Big Splash

By Published on .

Several newsworthy ads made their debut during the Grammy Awards.

Chevrolet introduced its new tagline, "Find New Roads," with a 90-second and a 60-second spot that aired during the music-awards show on CBS. The medley-style commercial featured various vehicle models, including the Volt, Sonic, Impala and Corvette Stingray. Automotive News has more on the ads.

Meanwhile, the first Justin Timberlake work for Bud Light Platinum -- a deal Ad Age first reported last week -- bowed during the awards show as well. The 60-second spot, dubbed "Platinum Night," featured his new single, "Suit and Tie."

Incidentally, it wasn't the only ad starring the pop star. A Target promotion for his new album, "The 20/20 Experience," also aired during the program -- at least once in the same commercial pod as the JT-starring Bud Light Platinum ad.

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