A Big Curious Idea, Design/Illustration

By Ti Published on .

New York-based Curious Pictures has launched a new venture, Curious IDeA, which will make the talents of a stable top designers and illustrators available to commercials and long-form producers. The new arm represents an extended creative database of artists on a non-exclusive basis, including Robert Risko, Alexander Gelman, Ward Sutton, Laurent Cilluffo, Christoph Niemann and David Suter. Curious is active in a range of entertainment fields, and the company already has a wide network of design contacts. "We have a sort of open architecture here to team up our directors with outside illustrators and designers," says Curious exec producer Richard Winkler. "We've been doing that for years; this is basically formalizing it." Through the Curious IDeA website, producers can access the roster of design talent and view work samples and profiles.

Illustrator Robert Risko recently designed characters for Hey Joel, a new Curious-produced animated series for VH1. While satire seems redundant in the kooky world where music and TV intersect, the show takes full advantage of the humor inherent in the subject - a celebrity interview show on VH1. Risko designed the four main characters in the show and, of course, Risko's celeb caricatures also figure prominently in the show; he's interpreted the likes of Kid Rock, Lenny Kravitz, Tom Waites and Moby. Risko says he finds inspiration for his non-famous characters from the streets of New York - "a voyeur's dream." For his celeb characters, Risko says he tries to work from candid photos. "It's about seeing the architecture of someone's face," he says. Those who have opened a magazine over the past few decades have seen Risko's graphic characterizations; his work has appeared regularly in Vanity Fair and The New Yorker. The show is a co-venture between Curious and Toronto-based Blueprint Entertainment, with animation by Toronto's Calibre Digital Design.

Curious IDeA: www.curiouspictures.com/commercials/idea.html

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