The G*Mart line now features T-shirts, hats, panties and the like, all in keeping with the unmistakable Gyro/Bandits lifestyle (sample designs include "Mt. Beaver Summer Camp" shirts). The gear made its debut in Vegas last month at the Magic Show, the sportswear industry's pre-eminent international trade show. While Gyro product tends to glow with a white-trash sheen, the agency has long been an unlikely yet potent champion of integrated thinking. Gyro had forayed into clothing and merchandise earlier when it bought Sailor Jerry, a line of products based on the Sailor Jerry tattoo designs, and developed a wholesale infrastructure, with the line now carried in 3,000 stores worldwide. Gyro also licensed the Sailor Jerry name and designs to its liquor client, William Grant & Sons, which now markets Sailor Jerry Rum in the U.S., and will launch in a U.K. test market. Gyro plans to leverage the network and expertise acquired through Sailor Jerry with a more accessible line. "Sailor Jerry is more narrowly defined in terms of who is into it," says Gyro founder Steven Grasse. "G*Mart broadens our audience and capitalizes on the popularity of Bikini Bandits. It's merchandising, like the Lion King, only with a boobie film."