GIDDYAP

By Ti Published on .

In yet another feat of inspired and genuinely weird advertising/design, KesselsKramer presents Giddy, your genetically modified pet/household helper. Giddy springs into action for street garb maker 55DSL in a new catalog and ad campaign, the design of which is equal parts Fischer Price catalog and informational brochure. The catalog is entitled "The Giddy Behaviour Guide," and it provides a treatise on the care and feeding of a terrifying yet oddly engaging little creature, described as the domestic animal of the future, an "ironing, vacuum cleaning bundle of genetically modified joy." Well-attired youngsters are depicted romping and training Giddy, but there are only the faintest clues as to the commercial origin of the whole exercise (a tiny-print web address for 55DSL appears on the inside back cover; and tiny-print descriptions of clothing appear - barely - on the sides of pages), which, of course, makes it wholly lovable.

Creatives on the campaign are CD Dave Bell; art director Pim van Nunen; writer Patrik van der Gronde; and strategist Chris Barrett. Photography is from CWS in L.A.

www.55dsl.com

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