MK12 in action: Graphics

By Ti Published on .

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Coming off its recent success with Sundance online hit Ultra Love Ninja, Kansas City's MK12 has come out swinging once again with a new package for AXN Action TV, the Sony-owned, international action channel. MK12 created a series of graphic pieces for the Latin American arm of AXN, which dissect the essential components of the standard low-rent action flick using scenes from old B movies mixed with motion graphics. "They liked the idea of us combining narrative with motion design," says MK12 founder Ben Radatz. MK12 artists took the basic building blocks of any bad action movie - namely cars, women and Eurotrash villains - and applied them to tongue-in-cheek pieces that break down specific action scenes while speaking to the action genre as a whole.

The MK12 crew is no stranger to action themes, or to combining strange elements into somehow articulate wholes. The shop's graphic short, Ultra Love Ninja was itself the result of the marriage of two unlikely elements, arcane ninja manuals and a 1950s-era guide to dating etiquette. "It's something we do, to take two completely unrelated concepts and figure out interesting ways to make them work," says Radatz. MK12 was launched by Radatz and partners in 2000 with short film projects and work for Res Magazine and ResFest and soon gained recognition and work in the broadcast realm. The shop has completed packages for Cartoon Network, for its Dexter's Lab series, MTV and ESPN; and work for Nike and Levi's among others. In addition to CD covers for labels Guidance and LowRes Records,, Radatz says the company is now turning its tongue away from its cheek and its attention to a longer film project, to be completed over the next six months.

MK12: www.mk12.com

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