Considerably more exciting is the fact that "we're moving more into full production for the kinds of things we do," says Breslin. "Conceptualization, directing, editing, post and producing; and we're definitely interested in doing more live action. TV commercials and music videos that involve a tight integration between 'real' imagery and CG are probably the ideal jobs for us." The latest high-profile TV work from panOptic is for the new fruit-flavored Sprite Remix. "We helped conceptualize the spots and did all the graphics," on a pair of :30s and a cinema :60, out of O&M, he notes. "We were originally slated to direct, but the concept changed to something more live action-heavy, so Paul Hunter was called in to shoot it."
Other panOptic projects seen here: For DJ Spooky's "Optometry" video (lower right), "Spooky had a friend cut this video entirely out of stock footage, then he felt like it needed more," says Breslin. "We've been building a visual language with him for years now, so it made sense for panOptic to add another layer to it. We shared the directing credit." Sci-Fi Channel promos, Japan (top, center): "We reinvented Yoshi, the channel host's character, in different ways. In this one he was a videogame character fighting the evil version of himself. We shot it with a still 35mm camera, frame by frame, with all-CG environments." John Lennon Foundation's Songwriting Contest (bottom, center): "Instead of having a human host the event, we shot this video and had it projected about 30-feet wide on the stage." Rapper MF Doom's "Mr. Clean" music video (bottom, left): "It's super low budget, shot on DV, mostly on greenscreen with digital backgrounds. We wanted to illustrate the lyrics, which are quite abstract, and make it work as a narrative. We had Doom playing several characters; the challenge was to obscure his identity in every shot he appears in."