Studios: La Plus Belle Design

By Ti Published on .

Designer/creative director Jeremy Hollister quietly launched his own design studio last fall, but he's recently been making noise with work on new campaigns for Sony Ericsson and a boutique called La Foret, out of Japan, as well as exploring the wider world of design with CD cover work, clothing, posters and art installations. Hollister, most recently creative director at Riot (he was previously senior designer at Manhattan Transfer before the shop was absorbed by Riot) lit out last fall to open his own shop, New York-based Plus et Plus, with designer Judy Wellfare and animator Ryan Mckenna. "I wanted to create a studio/environment where I could have a bit more latitude to experiment; to take on different types of projects, be they commercial, live-action or animation - and also to do a range of other things," explains Hollister. Those things currently include album covers for hip-hop outfit Hangar 18 through label Def Jux, and an electro compilation for L.A.'s Network Records. Hollister et al. have also been busy with clothing designs, including T-shirts for Japan's Unifa, a clothing maker dedicated to universal fashion.

In his previous job, Hollister had completed design projects for Volvo and MTV and promo campaigns for USA Network's U.S. Open coverage for two years running. With Plus et Plus, he's since completed new work for USA's Dead Zone series, as well as design for Nike's Presto campaign. Hollister retains his representation agreement with London's Skunk, through which he secured the La Foret project. The latter features a riot of colorful graphics and a herd of anthropomorphized cars touting the La Foret Grand Bazar boutique in Tokyo.

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