Aquafina's New Year's resolution-themed ads posit water as a party alternative to booze or possibly as a hangover cure. Whatever the case, the colors are so damn soothingly festive, we'll drink to them any time of year. The print ads ran in year-end issues of major magazines, and a billboard went up in Times Square, at 45th and Broadway, on Dec. 27. So a whole lot of drunk people saw it on New Year's Eve. To add to the inebriated eyeballs, there was also a related TV spot that ran on Dick Clark's New Year's Rockin' Eve and MTV's New Year's Eve special.
Client: Aquafina Agency: BBDO/N.Y. CCO: David Lubars Creative Group Head: Bill Bruce CW: Kevin Tenglin AD: Melinda Ward Art Buyer: Duffy Higgins Photographer: Chuck Shotwell