Coca-Cola

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In Coke's new take on "Real," an actual girl band with punk pretensions, which goes by the odd name of Kievan Rus, prepares for their first gig and music video, complete with fast-talking narration and carefully placed bottles of you-know-what. After the girls play, they sell six CDs, enough to buy hardcore coats at a thrift store to use as wardrobe in their outdoor "Love is Pain" video. Despite the dramarama song title, the three roll with the punches and remind us that, after pocketing corporate bucks, it's all about the music.

Client: Coca-Cola Agency: Berlin Cameron/Red Cell CD: Jason Peterson CW: Griffen Creech AD: Anthony DiPaula Director: Lance Acord/Park Pictures Editor: Charlie Johnston/Lost Planet