This is a particularly persuasive print and outdoor campaign, in which we can imagine chocolate freaks trying to boil the ads and drink them. As Creature's Matt Peterson explains, "For chocolate lovers, this is the ultimate chocolate drink-it's almost absurdly delicious. So we decided the communication needed to be as exaggerated as the chocolate experience. It's a challenge to all who claim to be chocolate lovers." And, amazingly for Starbucks, which, as you probably know, calls its smallest coffee cup a "tall," the Chantico cup is described as "small" and "tiny." That's very big of them.
Client: Starbucks Agency: Creature, Seattle CD/CW: Jim Haven CD/AD: Matt Peterson Digital Artists: Dave Herrick, Lara Papadakis Production Manager: Tracy Guza Photographer: Armstrong Photography