Under the leadership of DraftFCB Chicago Chief Creative Officer Todd Tilford, we've seen a sharp creative lift at the agency -- and at its client Kmart, evident in some of the year's most-buzzed-about work. It all started with the "Ship My Pants" viral hit and has continued full force through the holiday season, with bizarre work like the Kmart Layaway Remix as well as a ballsy version of "Jingle Bells" for Joe Boxer.
Mr. Tilford previously served as executive creative director at Grey, New York, where he helped jump-start the agency's creative renaissance on accounts such as NFL, DirecTV and Ketel One Vodka (see more on that below). Before that, he had stints at Crispin Porter & Bogusky, The Richards Group, BBDO and ran his own Dallas agency, Pyro, where he helped relaunch the Hummer brand.
But there's more about Mr. Tilford you should know, as you'll see in this week's edition of Six Things.
1. Todd paid his way through college as a strength coach for the University of Kansas Jayhawks football team.
2. Todd has written over 40 songs. No one has heard any of them. His goal is to start a band and be on college radio while his daughters are in college.
3. Todd can tie his shoes one-handed.
4. Todd was the voice of Ketel One's "Gentlemen, This Is Vodka" campaign.
5. Todd has a stuffed monkey that rides shotgun in his car. His name is Riff -- a gift from his daughter so he wouldn't get lonely on his long commute in from Lake Forest.
6. Todd recently switched from Calvin Klein to Joe Boxer. No clue, however, as to if he does the jingle dance when no one's looking.