Small Agency of the Year, 11-75 Employees, Silver: Crossmedia

With Four Full-Time Data Scientists In-House, Analytics Is a Priority for This Shop

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With a projected 20% boost in revenue this year, and a retention rate of 93%, New York-based Crossmedia once again trumps the notion that media agencies survive on scale. The agency has 50 executives across New York, Los Angeles and Philadelphia.

Building on last year's growth -- in 2011, the firm doubled in size, adding more than $1 million in revenue -- the shop grew its new analytics group RedBox, which already accounts for about 10% of its revenue and staff. RedBox generated non-media placement revenue to the tune of $500,000 in its first year with a full-time staff of four data scientists.

The shop also started a social- and content-development practice that's now servicing a handful of clients. It fulfilled a regional-expansion goal with a Los Angeles office in cool Venice Beach and a portfolio there comprising four retainer clients. What could be better than all this growth? Oh yeah, burger Fridays.

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