“We create an interactive and ongoing dialogue with consumers … and we deliver customer relationships across all channels“
“By listening and responding to customers, we create dialogues across all channels and touch points that build brands and help our clients own customers for life”
And perhaps my favorite all-inclusive line: “…excelling at building blue-chip brands while speaking to the right consumers with powerful, well-placed messaging and great award-winning integrated creative executions that influence and build relationships in today’s cluttered landscape at the right place and at the right time” The amazing thing is that all of these quotes came from the ‘who we are’ section of an agency’s website. They represent all sizes and types [direct, pr, interactive, advertising], some famous and some not so. The amount of repetition and same-speak reminded me of all the “World’s Best Coffee” signs posted in diners and cafes around nation. Eventually you’ve seen and read so many that you stop believing it could actually be true. OK, sure it’s never easy to talk about yourself. But when we’re trying so desperately to help our clients stand out from the competition and break through the clutter, maybe it’s best to ask, how are we, as an agency, defining our differences for ourselves?