Call me Jack

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Today is one of those I will file in the “paying dues” category. I'm writing a script for a client's internal presentation. Not the most creative opportunity. And pretty time consuming. But it's an important part of working closely with my clients. It's important to them. They appreciate me helping them. And I never forget that it develops a trusting relationship that allows me the influence to keep their work at a higher and higher level creatively. So my clients feel comfortable emailing me for the littlest things. I mean really little things. It's good for me. And it's good for the agency.

I won't walk around thinking I'm too good, or too important to do a lowly insignificant task. My co-workers will see me doing something that they themselves would find "busy work" and realize none of us should be too haughty about what we do.

I can understand why my client wants me to personally help them. I was working on a project with a retouching firm who is trying to create a special photo effect for us that is very difficult. We’ve been going back and forth and back and forth. I feel like I’m beating my head against a wall trying to get them to see what we see. I’m sure I’m frustrating them. The lack of progress tempted me to call the head of their company (I guy that I have worked with for years and trust completely) and voice my concern. I was afraid that we weren’t going to be finished before our deadline. But then I stopped and thought about it. Why did I want to make that call? It was obvious. I wanted reassurance from the guy that owns the place that they cared about what I cared about.

Wow. That really made me stop and think. I had earlier today been feeling a bit frustrated about being emailed about yellow pages ads specs and internal videos ideas for my clients. I had people working on these things who are competent and dedicated to doing a good job. Why didn't they have confidence in those people? Why were they keeping me from their other more intricate and difficult projects? Because they, like me, want a comfort level of knowing it’s going to be okay. They want to be reassured. And that is something they deserve as my client. I’m going to remind myself of that the next time I have to write a get-well card or write a bunch of jokes for their CEO’s chamber of commerce speech.
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