Think about it. These world-class athletes train and train and train for one big moment. If they come up large in that big moment, they take the prize. It's competition in its purest form. In the advertising business, we take similar approaches to winning business: For a pitch, we practice, practice, practice. And then we do our thing in front of the client (the equivalent of the Olympics judges), and we get graded on our performance. Same rules apply to winning in Olympic competition as in advertising competition.
Yet some agencies don't practice. Or some are just not that talented. But for those that have the right team -- or aspire to – and have a winning mindset, I believe you can achieve whatever you want.
So wouldn't it be smart if small shops hired Olympic coaches to work with us to raise the level of discipline, focus and talent? The results could be game changing -- how small agencies grow into larger ones.