But it's not about who gets the most points. Camp Berny is a time for our agency to connect with each other. Further develop our culture. I've found that we work in silos too often during the year. And there have been people working in our shop for months who never met. That blew me away.
So, we play games together. Drink some beer. And build relationships. Our public relations team is not allowed to only hang out with each other. Same goes for our interactive team, advertising team, and brand solutions team. It's important that we get to know one another better. Because as an integrated marketing agency, the better we communicate internally, the better we can deliver for our clients.
And if it takes some extreme tug-of-war to do it, then it was a day well spent.