And that's why November through January is, perhaps, my
No, I love it because the end-of-year brings such a flurry of summaries of top trends and forecasts of what to expect over the next 12 months.
Think of the pace of change we're all caught up in. Last year at this time we were talking about what was happening on the internet and [believe it or not] an interesting new site called YouTube where people were posting videos of themselves, a company called GoldenPalace.com and the latest issue of Newsweek whose cover heralded the "MySpace Generation."
This year, a friend just forwarded an e-mail from Wise Marketer in which Renegade's CEO Drew Nessier had already put together a good list of what he expects will be big in 2007. I think my favorite is number 8 "No More Lines" in which he predicts that 2007 will be the year that marketers stop concentrating on dedicated budgets for "above-the-line" and "below-the-line" marketing activities and, instead, choose to focus on creating consistent communications [conversation] across all mediums.
So I decided to make this week's post an invitation for your comments about where YOU think things will be going. How about we make a list of our own with a title like, "Top Trends That Will Drive or Significantly Change Small Agency Business in 2007?"
Need a start? How about:
#1. Big agencies will continue to struggle to grasp how to feed creative ideas into new technologies and as a result, small agencies who are nimble and aggressive will pave the future of innovative ideas for these mediums.
Would love to hear what you think.