Have you been making the last couple of years feel longer to your staff? Have you chased fun out of the office? Did you cut the very notion of throwing a party out of the budget? You might want to reconsider.
I'm writing this on the day of a soiree we're throwing at AgileCat for clients, prospects and good friends of the agency. The theme -- Mad Masquerade -- a tribute to the ad game as it was 50 years ago, and a bit of a deconstruction of "Mad Men."
Besides probably feeling a little groggy tomorrow, I can't find a downside to this. In fact, despite the expense, it's worth every penny and in my mind our best advertisement. I'm lucky to have an incredible group of co-workers who conjured up the idea, creative that took it to the next level and a fun space that takes on the perfect vibe. And all the planning? Talk about bonding! A group of us spent time around one of our conference tables assembling invites a few Fridays back, from "the boss" (yours truly) to the newest staffer. It felt great.
As the last few weeks have built up in anticipation, everyone's played a role, from our design team who came up with cool physical invites, a kitschy little e-mail invite and an events staff that gets me the hell out of the way so they can do what they do best.
Sure, getting out on the town for a little bonding ain't bad, but why not throw down at your place of work? I don't care if you're Midtown or Midwest, sole proprietor or a staff of 500, get your ass up and start planning a party to celebrate absolutely nothing.
A few ground rules to the Agency Owner embarking on this adventure:
- Know your budget. That's going to dictate every move that's made.
- Realize that your idea for a theme may be good, but it's best if someone from your team comes up with the Big Idea.
- As stated previously, get the hell out of the way unless asked for input.
- Write checks with a smile on your face. It's not a cost; it's an investment.
- Make sure everyone/every team contributes and adds their touch. Every corner of your agency should feel pride in the event.
- Invite your family. They're wondering what the hell you're up to anyway.
- Invite your friends from the industry who are looking for work. Wouldn't it feel great to be at the heart of that kind of connection?
- Make a 30-second speech thanking the real people who made it happen.
That's it for now. Gotta' go start our own sparks and get this fire going.