Applegate Media Group Hires Eisen Management Group

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Applegate Media Group has named Cincinnati-based Eisen Management Group as brand agency of record. The firm will create a fully integrated national public relations and branding campaign.

Said EMG president Rodger Roeser, in a statement: "Every brand and every product and every company has something that makes them unique. Not only will we uncover these insights for Applegate Media Group, we will embrace and deliver that throughout the whole of the organization, ultimately increasing awareness and long term company growth by delivering clarity and impact to their business communications."

EMG plans to launch the fresh brand in early February with a new website and viral marketing program.
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