New Brand Focus For Vermont-Based HMC2

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HMC2, a Stowe, Vermont-based advertising agency, will narrow its brand focus in the new year, pushing marketing efforts towards those who--eight times out of 10--are the decision makers: women.

"We have helped our clients achieve outstanding results by providing them with creative campaigns that not only stood out and got attention, but were relevant to the target audience, which often times was the female in the household. Now by focusing our efforts and the expertise that we have developed, we can help out clients to further influence women in the decisions they make everyday," said HMC2 president, Veronica Williams, in a statement.

HMC2 has also added new clients including Vermont Teddy Bear Company and its four sister companies: Her Look Enterprises; and Harvest Market. It was also named agency of record for the State of Vermont Department of Economic Development for online and offline marketing services.
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