"This rebranding reflects how significantly we've evolved as an agency, and how we've added and integrated a wide range of service offerings," said Nicholas Nocca, president, Company C in a statement. "Our evolution has been guided by the emergence of new technology and fundamental shifts in consumer behavior and media consumption. This new brand is symbolic of our commitment to build on our expertise and continually expand into new areas to better serve clients."
The name pays homage to the agency's heritage as Chinnici Direct, reflects the diverse company staff and represents the agency's tag line, "Create. Connect. Compel." Part of MDC Partners, Inc., the agency's revenues have increased 82% over the past two years and it has done work for clients such as Barnes & Noble, Virgin Atlantic Airways and MetLife.