Colby & Partners Giving Up The Old Pitch Game For New Business

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In a move which reflects the new realities of the agency business, Dentsu's Colby & Partners, Santa Monica, Calif., has decided to get out of the new business rat race - at least the way they have been practicing it for more than a half dozen years.

President and executive creative director, Rick Colby, said the agency has parted with new business development head, Kim Haskell, exec VP, after eight years. "We are trying a different, more targeted and strategic approach to new business," said Mr. Colby. "The business really has changed."

Mr. Colby said the shop pitched businesses across the U.S., including XM Radio in New York, Checkers in Florida, Jiffy Lube in Texas, and Real Networks in Seattle, all to no avail. The high cost of the pitch development process would need to be offset by a frequent major account wins, said Mr. Colby. Instead, the agency is focusing on developing its online and other capabilities in order to attract business.

The agency has offices in Santa Monica, New York and Orange County, Calif., with $200 million in billings. Clients include American Suzuki Motor Corp. and Suzuki motorcycles, Sharp Electronics, Bandai, California Avocadoes, Bandai, Sutter Home and Square One Vodka.
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