Said Lee Einsidler, CEO of Sidney Frank Importing: "It was critical that we find the right agency at this time. The Tommy Bahama launch will be fantastic. Other spirits have had their chance in the luxury spotlight. Now it's rum's turn. Tommy Bahama Rum will bring rum to a whole new level, and we're looking forward to DeVito/Verdi's help in doing just that."
New York-based DeVito/Verdi, which has done work for the importer in the past, will handle all media planning and buying, as well as public relations activities and promotional events.