Nurun will be responsible for interactive marketing eCRM programs and improving user experience on the company's corporate web site. The agency will work with the international airline to enhance its online presence and partner with Frontier's off-line advertising, branding and public relations agencies to create a strategic campaign designed to build on the company's expanding presence in the U.S.
John Happ, senior VP-marketing and planning, Frontier Airlines, said that Nurun's vision was a step above the rest.
"During the presentation process, Nurun impressed us with its strategic vision, its knowledge of interactivity and the travel industry, and its ability to bring our brand to life online," Mr. Happ said. "They were the only agency during the decision-making process to illustrate the entire life cycle of the digital advertising experience. Their ability to understand our brand and our mission, and then explain how interactive relationships fit into an organization's overall business strategy truly impressed the entire Frontier team."