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Investor Business Daily Selects Aprimo Marketing

By Published on .

Investor's Business Daily, Inc. (IBD), which serves over 800,000 investors worldwide through its national business and financial daily newspaper and its companion web site Investors.com have chosen Aprimo Marketing to manage its marketing campaigns.

"We wanted a solution that we could depend on. Our choice was based on Aprimo's proven success in both executing and managing marketing campaigns in a wide variety of industries. We feel that Aprimo is a good partner and will allow us to strategically grow our business," said IBD executive VP, Karen Anderson in a statement.

IBD will use Aprimo's software to target and manage its customer database, as well as provide improved tracking and management of department processes and resources.
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