Former JWT Chicago Pres Starts Creative Agency

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Barry Krause, previous JWT Chicago president and CEO of Publicis New York and Mid-America, has announced the formation of Persuasion Arts & Sciences. Mr. Krause has partnered up with creative directors Mark Johnson and Dion Hughes to form the Chicago- and Minneapolis-based agency.

At the recent Council of American Survey Research Organizations annual conference, Mr. Krause unveiled the company's trademarked process of measuring consumer behavior called Creative Progression Research. The process cultivates a broad base of online panelists to help tell clients who is their best audience and how best to connect with them.

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