In her new position, Ms. Kennedy will lead the Cossette New York office and guide new business efforts. She will also work closely with company CCO Robert Reiser to bring innovative convergent marketing solutions to clients. With more than 20 years of marketing and communications experience, she has served as chief marketing officer for Y&R North America, SVP at Y&R San Francisco and worked in London for The Boots Company and British Telecom.
"My vision for the Cossette New York office is ambitious," said Ms. Kennedy. "We currently have some very smart people and great clients that we're really proud of, but there's plenty of demand in the market for a mid-size agency offering clients hands-on, senior management. One that delivers a fully convergent service offering housed under one roof. And one that is also able to leverage the full resources of Cossette, a highly adaptive global network staffed with incredibly entrepreneurial minds."