"Maiden Lane brought our brand positioning to life in a way that set them apart from the other finalists," said Round Table Pizza's CMO, Renae Scott. "The final round included some excellent strategic and creative presentations from the review participants. Ultimately, we felt Maiden Lane's understanding of our brand enabled them to develop a strategic campaign that will create an emotional connection with our target."
Beating Portland's R/West and L.A.-based Wongdoody, Maiden Lane will work on Round Table Pizza's campaign for its new fall product.
"We're excited to have a partner that believes whole-heartedly in our positioning, and it was invigorating to see creative executions that fully-embodied Round Table's desire to be the pizza restaurant that brings families together," added Scott.