×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Martineau Collective Takes On Beer Client, Gets Paid In Stock

By Published on .

South Florida advertising agency, The Martineau Collective, has taken on creative duties for Beautiful Brew's Honey Amber Rose beer. In a release from the agency, Martineau Collective announced it will be providing a promotional campaign to market the rose-based beer to women in exchange for stock in the microbrewery.

Said Abby Waters, CEO of Beautiful Brews, "We are a new brewery and we felt that it was more important that our marketing budget be spent on media and promotions rather than a large retainer. With the agency's connections in the high-end market, combined with my vision, we can further enhance an already dramatic sales and marketing effort which would benefit both our companies in the end."
In this article:
Most Popular