McCoy's Goes Interactive With nFusion Group

Building Supply Co. Selects Interactive AOR

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McCoy's, one of the largest family-owned retail building supply companies in the U.S., has chosen integrated marketing agency nFusion Group, LLC, as its interactive agency of record.

nFusion will create and execute interactive marketing strategies designed to engage customers and position the Texas building supply company as the first place to go when seeking information and products for home upgrades. The campaign includes a new website, online marketing, positioning and media strategies.

"nFusion understands how to support our business goals by combining its expertise in technology and innovative creative marketing to help us obtain measurable results - both in building our brand and increasing our sales," said Dan Stauffer, VP-marketing, McCoy's.
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