The purchase of Chicago-based CFM, specifically, allows Merkle to take the process to the actionable stage with experts in direct marketing.
Merkle has grown steadily—25% per year for the past 19 years—since Mr. Williams acquire it in 1988 at the ripe old age of 25. Today, with over 900 employees, Merkle is "fixated on helping marketers produce better insights and use those insights to create better outcomes," said Mr. Williams.
At a time when everyone is discussing the need for a merge of marketing science and creative in one agency, Merkle is attempting to fill the gap. CFM joins the likes of The Domain Group and Quris as part of Merkle's recent acquisitions and current offerings.
Terms of the acquisition were not disclosed.