In a statement released by Moses Anshell, Louie Moses, president and chief creative officer of the agency, said: "Moses Anshell is a perfect fit for Blimpie, with our long experience with marketing restaurant concepts and brand development."
Kahala, which acquired BLIMPIE in January of this year, said that among the competing agencies, Moses Anshell was the natural fit. "Simply put, they get us," said Kathryn Blackwell, executive vice president of Kahala, in the statement. "We know who we are and where we want to be. It quickly became clear that Moses Anshell is the agency to help us get there."