News: San Francisco's Heat Picks Up EA Games Assignment

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Heat, San Francisco, has picked up an assignment form Electronic Arts Games division for the latest version of its best selling games: "Need for Speed: Carbon."

In the spot, "Night Sky," a viewer is given the perspective of being in the driver's seat during a high-speed car crash. The spot is shown in reverse, providing a dream-like sequence. Wieden + Kennedy, Portland, is agency of record for Electronic Arts.
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