NYCA will manage the media and creative responsibilities for the national branding of Duramed Futures Tour, considered "the road to the LPGA."
"NYCA understands golf more intimately than any other agency and their strategy shows us how to transcend our brand beyond its category," said Duramed Futures Tour CEO Zayra Calderon in a press release.
But the full-service advertising agency doesn't stop there. The company will also build entertainment and real estate development company EnDev's corporate brand and oversee all communication for Stingaree, Side Bar, Ciro's Pizza, Bar West and numerous new properties scheduled to open this year.
"We couldn't be more excited to work hand-in-hand with these guys," said Dana Shertz, chief operating officer and chief marketing officer for EnDev, in a statement. "We know NYCA for their brilliant creative but they proved they could handle mulitple brands within one company.