PJA Takes On Fire Safety Group Account

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Bacou-Dalloz Fire Safety Group has enlisted PJA Advertising and Marketing and Shift Communications for its new advertising and public relations agencies, according to a release from PJA.

Bacou-Dalloz of Smithfield, Rhode Island is the global leader in the design, manufacturing and sales of Personal Protection Equipment, providing head-to-toe protection specially created for employees in manufacturing, construction, telecommunications, homeland security and medical and public services.

The Cambridge, Mass. and San Francisco-based PJA will oversee Bacou-Dalloz's communications including brand identity, advertising, trade show materials and interactive services. It will also manage media planning and buying for the Bacou-Dalloz Fire Safety Group. PJA will be joining forces with public relations agency Shift Communications to provide public relations services for the client.
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