As associate creative director, Mr. Pucca will assist in overseeing the creative direction of the Oradell, N.J.- based agency's accounts such as Synergy Bank. Before Sigma, he ran Pucca and Partners, a creative boutique that handled local and regional clients. He also served as a copywriter at Saatchi & Saatchi on the Reynolds and General Mills accounts.
Jose Aguirre will be responsible for web site design, HTML, online advertising and Flash animation as multimedia designer. Before becoming part of Sigma, he worked with M&M Knopf as a graphic artist and web designer where he created web sites, e-mail blasts, billboards and trade show displays. He was also a graphic artist for C! Advertising and responsible for TV commercials. He currently attends the School of Visual Arts in New York.