The Indianapolis-based agency has been recruited to devise a marketing campaign that will attract enough retailers and concessionaires to fill a bustling 55,000 square feet.
Planning for the airport, scheduled to open late 2008, began in 1975 after studies showed air travel traffic had maxed out the space and technologies at nearby Indianapolis International Airport. According to the NIA website, the total operation carries a $1.1 billion price tag.
"The New Indianapolis Airport will be a wonderful gateway to our community, and RBG is thrilled to be a part of creating that experience," said Walt Stutz, Roman BrandGroup president, in a release.
Roman BrandGroup is a wholly-owned subsidiary of JWT. Founded in 1987, the shop previously has formed alliances with Saatchi & Saatchi and Bates Worldwide. RBG most recently signed with commercial window-maker EFCO Corp as agency of record.