La Matadora has created a beauty and skincare line catering to the Latina female market. Steel will help create a solid strategic marketing initiative and online presence to help develop and broaden the La Matadora brand to Latina women in the U.S.
"The way we approach our clients' business makes this relationship a perfect match," said Kirsten Cutshall, partner at Steel Advertising & Interactive. "We invest the time and energy into completely understanding the client, their product and their customers. It's also very exciting to work with La Matadora to help establish them as a leader in the Latino market."