VIA will be responsible for the Academy's marketing communications, public relations, strategy, and interactive.
Said Ellis Rubenstein, president of the New York Academy of Sciences: "We are pleased to have VIA join us as a partner in promoting our communications among the foremost scientists in the world. Their understanding of our mission and goals moving forward made them the clear choice to serve as our agency of record."
In its first assignment for Uno, the agency will create a 30-second TV spot to air in Boston.
On their new relationship with pizza chain, John Coleman, CEO and founder of VIA, said: "We are excited to have the opportunity to work with a national brand as dynamic and innovative as Uno. "The casual dining category is extremely competitive, and this is the type of environment where VIA thrives."
VIA's other clients include Analog Devices, TD Banknorth, CBS RADIO and Dunkin' Donuts.