×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

REVIEW;BROADCAST

Published on .

Client: Volvo

Agency: Messner Vetere Berger McNamee Schmetterer

Director: Bob Giraldi, Giraldi Suarez Productions

I just don't get it. The campaign is beautifully produced, but once again production dollars can't hide the fact that the work is lacking a coherent idea. Created under the theme "A moment in the life of a car company," the spots range from tales of a Gen X couple that elopes to Las Vegas in their Volvo to a middle-aged couple driving along a mountain road and reminiscing as they read "On the Road." It just comes off as self-indulgent, and incredibly pretentious. But the worst part is that they walked (make that sped) away from their clearly

Most Popular
In this article: