Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


By Published on .

Client: Nissan

Agency: TBWA Chiat/Day

Director: Charles Wittenmeier, A Band Apart

This spot is very much in the '60s-DDB-Volkswagen tradition. A simple idea, superbly executed. The viewer is suckered in, assuming that, for whatever reason, a Nissan is being towed, only to realize that the tow truck is the one really needing help. A great choice of music, too: George Jones' "When did you

Most Popular
In this article: