Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


By Published on .

Client: Pioneer

Agency: BBDO/West

Account Planners (and research people before them) are fond of telling us how many messages bombard consumers each day. For my money, this is one of the handful that will be remembered. I just hope that if the writer and art director who did it like kids, they already have them. As the last caption tells us,

Most Popular
In this article: