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Published on .

Client: Blue Cross Blue Shield Agency: FCB/Chicago

Director: Pam Thomas, Satellite Films

"What if" Blue Cross & Blue Shield had a new campaign that separated them from all the other health plans. "What if," like the recurring theme in these spots, they did commercials that almost had me believing that they cared, and better yet, that they covered just about anything. I'd say they must have a new agency

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