UPFRONT;LEVI'S DOCKERS;NICE ADS;CHOICES OF A NEW GENERATION

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"Dockers have been omnipresent as the pants that dads and those chubby guys at airports wear," notes Paul Wolfe, CD at FCB/ San Francisco. So, hoping to jump-start sales to a "cooler market" and to introduce Dockers' new flat-front khakis, a new TV campaign cleverly inserts the tag, "Nice pants," Wolfe explains, as "a non sequitur to otherwise intense situations."

Directed by Carlton Chase of Ritts/Hayden, Los Angeles, one b&w spot features a John Kennedy Jr. type who spots the woman of his dreams on a subway. But just as he attempts to makes his move, a group of skinheads push their way out the door, taking him with them. "Nice pants," she mouths through the glass; "Nice what?" he implores, frantically running alongside the train.

In another spot, pushy camera crews and gawkers gather below a high-rise where a young man looks ready to jump. "Nice pants," notes an attractive female reporter. Meanwhile, the poor guy isn't actually contemplating suicide, he's only trying to retrieve his cat from the ledge.

Other agency credits to writer Brian Bacino and art director Steve Fong. Graphics by Jay Vigon of Bedford Falls. Music credits to Alex Lasarenko of Elias, New York, and John Leftwich of Left/Write Music, L.A.

Paper or plastic? Regular or decaf? Window or aisle? These are all mind-boggling decisions compared to buying a Honda, at least according to a new spot from Rubin Postaer & Associates.

"In today's world so many little decisions take on the most monumental importance, especially the PC things," explains writer Greg Hahn. "We wanted to show that by comparison, buying a Honda is a really easy decision to make." Hahn and ACDs David Smith and Mark Erwin prove their point with spots he likens to "exaggerated slide shows of people's psyches."

Directed by Mark Pellington of Crossroads Films, Los Angeles, the spots employ a series of rapid-fire clips from old commercials and films expertly edited by Robert Duffy of the Venice, Calif.-based Spot Welders. In one spot, for example, a customer panics, waffling between a window seat, where he sees himself surfing on the airplane wing, or the aisle seat, where he imagines hot coffee dumped in his lamp. "Well, at least you know where to sit when you get home," says the VO, as we see a parting shot of an Accord.

In another spot a man has to choose between a plastic or paper grocery bag, while he entertains delusions like a lumberjack razing a forest and a clerk clad in plastic.

Other credits to CD Larry Postaer.

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