THE WORK THIS MONTH: AMATEUR HOUR 6

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One look at these striking red and white posters and you know there's more to them than just baseball. Created by Fuse, a new urban-market agency in St. Louis, the posters sell serious baseball attitude to all, but are slanted to bring more African Americans back to the ballpark. Another piece says "Baggy pants to thank Jackie Robinson for the chance. 200 grounders a day to prove I belong."

CLIENT St. Louis Cardinals AGENCY Fuse, St. Louis CD/AD Michael Franklin AD Brian Rowles CWs Dan ConSiglio & Wade Paschall

It's hard to tell whether In Celebration of Print, a new book showcasing the work of Hubert Graf, is a visually driven advertising retrospective or a guide to living well. A 25-year veteran of the industry -- formerly marketing director at Swissair and a partner at Doyle Graf Mabley, now managing director at New York design firm Culver Associates -- Graf's high-end clients have included J.P. Morgan, The Economist, Aston Martin, Olivetti and Taittinger champagne. The book beautifully exemplifies the joys of print advertising, all the while making us yearn for a trust fund.

Available through Universe Publishing, a division of Rizzoli International Publications. Hardcover, $45; paperback $35.

If you're ever in Minneapolis and feel like making some money, we suggest a high-stakes golf game against the creatives at Peterson Milla Hooks. Their Braemar golf course ad is based on intensely personal focus group research. Creative director Joe Milla says, "Sometimes the creative team is inspired by real-life experiences. Sadly, this is one of those times." We hope they at least got free lessons.

CLIENT Braemar Golf Course AGENCY Peterson Milla Hooks CD/CW Joe Milla AD Greg Dutton

Cramer-Krasselt has launched a new campaign for Velamints that boldly takes on Altoids with an "Intense. Not insane" tagline. The campaign is designed especially for the National Enquirer; presumably "insane" Altoids users are reading the Weekly World News.

CLIENT Velamints AGENCY Cramer Krasselt/Chicago CD Marshall Ross ACD Don Nelson

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