"It's publicity they couldn't have gotten, because he would very likely not have agreed to endorse it even if they paid him," said Mr. Jackson's lawyer, Peter D. Raymond of Reed Smith. "He doesn't tend to endorse those kinds of things, low-end fast food."Considering the relatively paltry sum to both parties and the fact that some bloggers did indeed believe this was a joint publicity stunt, Fiddy's suit doesn't seem entirely unreasonable to us. If nothing else, this sorry episode will be a good lesson to PR reps that not every music artist is dying for your marketing dollars and it takes a helluva lot more than a cheeky release to form a meaningful partnership.
The rapper has, for instance, endorsed Hillary Clinton and VitaminWater.
Mr. Raymond added that his client has been blasted in a number of blogs for "selling out" following Taco Bell's letter. "There's a great deal of consumer confusion," he said.
Oh, and dangling philanthropy usually casts a shadow of blackmail.
[Via Ad Age]