The commercial, which hit the screens on November 25, is the kick-off spot for Adidas' "60 Years Of Soles and Stripes" anniversary, which the company says is its largest global campaign. Montreal-based agency Sid Lee, which created and produced it, was named the global advertising agency for Adidas Originals at the start of 2008 after working on various communication and retail projects for the brand over the last few years.
The creative will come to life in a complete through-the-line offering including two television spots, cinema, digital, retail, activation events and a print campaign shot by RJ Shaughnessy. Adidas is also teaming up with a number of other "cool" brands, including Italian scooter manufacturer Vespa, which is also featured in the commercial.
Nice commercial and idea, though the mind boggles as to what the production budget must have been for this star-studded extravaganza.
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Mike Tunnicliffe owns Tuna Music LLC, a New York- and London-based management company. Find out more at miketunnicliffe.com.