"Some fans, they don't even give a crap. They're like, 'Whatever, bands got to get paid.' But at the same time, I was reluctant to do it in the back of my mind, and some fans reminded me there is a reason to feel that way about it," [singer Ben Bridwell] said. "So once I saw our fans were let down by it, I nixed the TV commercial, and said, 'You know what, this isn't for me. Keep your money.'"
Although Sam Walton won't be tapping his toes to the Horses' yearning barnyard rock anymore, Bridwell said that he was still excited about an upcoming Ford campaign that will feature the band's song "Is There a Ghost." There is still no word on whether the South Carolina group's Zune bus has been retired.